Research In Motion also known as RIM is the company behind the award winning and innovation in BlackBerry product line. The BlackBerry family includes the best software offerings, smart phones and the world’s first professional-grade BlackBerry tablet. Blackberries allow customers to access to their email, applications and more. The BlackBerry family of products also allows virtual real-time communication, so you can stay in touch with the people and information that matters the most.
RIM president and co-CEO Mike Lazaridis, speaking at a developers conference about the minor setback that BlackBerry is facing.
The recent outrage has affected RIM because the market values are decreasing, customers are upset with the service that they are providing, and they are losing money. In order for RIM to get back on track, they will have to work very hard to stabilize the system. RIM is trying to solve the problem as quickly as possible they also continues to research into new technology in order to meet the satisfaction of the users. RIM continues to apologize to the customers about any inconvenience. RIM`s apology to their fellow customers is they are offering all BlackBerry subscribers a selection of premium apps for free to help make amends for the outage that his users around the world. BlackBerry has offered a total of $100 for each customer. The lists of apps that customers were allowed to download were iSpeech Translator, which converts words spoken or typed into the phone into multiple languages. A variety of popular mobile phone games were also listed, including versions of the Sims, Bejewelled, Texas Hold’em Poker and Bubble Bash. RIM also says its enterprise customers will be offered one month of free technical support. RIM`s co-CEO Mike Lazaridis says, “We have apologized to our customers and will work tirelessly to restore their confidence. We are taking immediate and aggressive steps to help prevent something like this from happening again”. RIM is trying to improve their service by trying not to let down there customers and doing what they can each and every day.